According to Omniture's website the company specializes in the art of collecting usage statistics:

Omniture is a leading provider of online business optimization software. Omniture’s software, delivered to customers through hosted, on-demand services, offers an easier and more flexible way to manage online, multi-channel and off-line business initiatives without costly investments in IT infrastructure.

Recent reports revealed Adobe latest CS3 products to collect personal usage information and send them over to Omniture for further analysis. While collecting user feedback kind of became commodity in many software products it is extremely annoying that Adobe's products try to hide the process of sending the information back home by using an IP address which pretends to be a local one: Adobe products regularly connect to 192.168.112.2O7.net where the "O" in "2O7" is the o-character as in zoo and not a zero!

http://www.2O7.net redirects to Omniture's corporate website. While (personal) firewalls do recognize this cheap trick, it is a shame that Adobe tries to fool its users. Omniture offers (and is legally forced to do so) an opt-out of their data collection programs on the 2O7.net website. However, the awkward URL obviously should make it not too obvious for non IT Pro users to find it!

I am a regular user of Adobe's software and in fact I do like it. I don't like software companies increasing habits to fool their customers, though. Adobe's not the only company working with Omniture. There are many many more.

I'd like to encourage you to spread the word by linking to my blog post and blogging about it yourselves!